Friday, May 18, 2012

Bing powers 30% of US searches

Things aren't going well for Google. The quality of their search results has been deteriorating rapidly. Their latest Penguin update is a mess. I'm now even seeing "under construction" pages in the page one results and I've found myself having to go 2 or 3 pages down until I find what I'm looking for. And it seems I'm not the only one. In a recent article, Techcrunch reports that Bing and Yahoo (Bing powered results) have both been gaining market share while Google's been losing visitors:

Bing-powered searches - that is searches on Bing.com and search.yahoo.com - now account for 30.01% of all US searches. By itself, Bing grew 16% year-over-year and 5% month-over-month and now accounted for 14.32% of all U.S. searches in April 2012. Yahoo grew somewhat slower, but still at a respectable 5% month-over-month and 7% year-over-year.

Bad news for Google, good news for SEOs and end-users. The increased competition will force Google to refocus on quality search results instead of experimenting with sematic search voodoo. Ever since Google stopped supplying end-users with results for what they were looking for and instead presented them with results for what Google thought they were looking for, the quality of Google's SERPs has gone down dramatically. This split market is also good for website owners and SEOs. Website traffic will no longer fluctuate as much because it's very unlikely that both Google and Bing will be updating their algorithms at the exact same time.